Full branding and mock-ups (above) and website design (below).
Visit www.ClementineFashion.co.za to view the website prototype.
Clementine Fashion is a business concept which is branded over multiple platforms.
They tailor second-hand clothing so it can be resold and distributed as outfits.
Using only sustainable methods, as well as a creative and modern aesthetic, the
target audience is young adults who look for high-quality fashion at affordable and
charitable prices. The aim is to have more thrifted clothing stores across
South Africa to end the fast-fashion manufacturing trends.
All articles and images used in this project are not my own and have been referenced accordingly.
March 2023